About Us

Who We Are

Alazana was born from a clear vision: to create a high-quality leather handbag brand that unites design, consciousness, and character. Inspired by a passion for craftsmanship and timeless elegance, Alazana emerges from the desire to offer soulful pieces: durable, authentic, and responsible.

From the beginning, it has combined a youthful perspective with solid experience in leatherworking, merging tradition and innovation.

Our Essence

We believe true elegance is born from authenticity, natural distinction, and a character that leaves a mark. That's why we chose the name Alazana: in honor of the chestnut horse, known for its noble bearing, resilience, natural beauty, and free, untamed spirit.

This very spirit inspires each of our designs.

How We Work

Alazana is a young brand, created from knowledge, passion, and respect for the art of leather craftsmanship.

We are driven by a passion for well-done work, attention to detail, and a constant pursuit of excellence in every piece. We believe sophistication doesn't lie in following trends, but in wearing pieces that reflect personality, awareness, and tradition.

Our Commitment

That’s why each bag is crafted with the highest quality leathers, sourced from tanneries certified by the Leather Working Group (LWG). A commitment to excellence, but also to sustainability and respect for the environment.

Our artisans transform noble materials into timeless pieces, caring for every detail with the same dedication used to honor a fine chestnut horse: with passion, precision, and admiration for its essence.

More Than a Bag

Because Alazana is more than just a bag. It’s a symbol for those who walk with confidence, value the freedom of being authentic, and understand that true elegance is also responsible.

Our Purpose

To create elegant, timelessly designed pieces with a youthful spirit, using high-quality leather and a firm commitment to sustainability.

We aim to inspire those who see elegance as a way to express character, choosing pieces that go beyond trends and reflect a conscious way of living luxury.

Mission, Vision & Values

Mission

Our mission is to bring to life high-quality, handcrafted leather bags, caring for every detail and maintaining a firm commitment to sustainability.

At Alazana, we create timeless pieces with a youthful soul, for those who understand that luxury is not in the fleeting, but in what endures, reflects personality, and respects its origin.

Vision

We aspire for Alazana to become a benchmark in high-quality handbags, where design, excellence, and a commitment to a more sustainable future define each creation.

We want to inspire those who seek elegance with character—pieces that go beyond trends and express a conscious way of understanding luxury.

Values

At Alazana, every detail matters, and every value guides our hands and decisions:

Commitment

To quality, sustainability, and responsibility at every stage of our process.

Dedication

We care for each piece meticulously because we believe in the value of doing things right.

Passion

We love what we do, and it shows in every bag we create.

Ambition

We always strive to go further, exceeding expectations without losing our essence.

Continuous Learning and Improvement

We believe in continuous learning to offer pieces of true value.

Love for Detail

Because we know that true excellence lies in what few see, but everyone feels.